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moonofpaula

Short & messy hair, but I don't care. Actually, that is a pretty good description of me, but hey, I do my best.

Anyways, this Monday was one of the best I've had in a while, why? Because I finally met Jelena, ex Instagram acquaintance, now a friend. So pretty, so charming, and most of all inspiring, we had a shoot together (as you can see) and then sat down for a cup of coffee and found out how similar we are. I can definitely say that I never want to get enough of this girl and that this only a beginning of a very long and beautiful friendship! <3


What I wore to this lovely meeting is a short black velvet dress under which I put a simple white shirt from Zara, as it is still unfortunately quite cold in Zagreb. Over that I wore my black leather jacket to kinda give this look a more punk rock vibe, plus, I really love leather jackets haha.





What I love about this outfit is my new backpack from Pull&Bear, it is so simple and plain, making it somehow elegant. The choker necklace is from Pull&Bear, whereas the heart one is a DIY by me. Also, as you can see (and finally me too), I got these brand new glasses! The frames are by Ray Ban and I love how hipster they are, much better than my last ones. And, of course, my go to sneakers, my old school Vans.. Man I really need to go shoe shopping.





dress // vintage
jacket // h&m
shirt // zara
shoes // vans
backpack & necklace // pull&bear

photos by: jelena j.

Thank you for reading!

love always,
paula avalon xx

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Even though Valentine's Day is coming and I have no one to celebrate it with, lately I've been feeling so loved and appreciated by the people around me, and last week when I finally met Luka from Expensive Reality after years of knowing him over Instagram I felt loved even more. We shared an amazing Saturday morning, a shoot, a cup of tea, long walk around the city centre with the Sun shining and then a lovely lunch together. I only wish more people were like him, our conversation was just flowing and I am amazed by how focused he is on his goals and how amazingly he finishes them. If you ever need a ray of sunshine and positive energy in your life, just talk to him.

And yes, I am gonna be a basic white girl and say that I am blessed to be surrounded by such amazing people like him.


But not to dwell too much on how I'm feeling right now, let's talk about my outfit. I wanted to go for a vintage but yet grunge vibe with this one. This oversized denim jacket that I am wearing is from a thrift shop, bus the original brand is OVS. I love the 90's vibe this jacket gives the entire look and I can say that it is the central piece of the outfit. My fav piece of clothing in the look is definitely the skirt, I got it from Reserved for New Year's Eve and I absolutely love it, it is a bit shiny, almost knee long and high waited, and so light. As these two are a bit eye-catching, I decided to wear a basic black top from Mango underneath it.





When it comes to jewellery, I am wearing my neon pink sunglasses from Reserved, it was a bit sunny that day so they were quite handy. Also, I am wearing my black velvet choker from Pull&Bear and just a couple of basic rings from Bershka. The backpack I am wearing is my go-to bag, as literally everything that I was carrying with myself that day was able to fit in it. For the shoes, I went with my high top platform Vans, perfect for this changing weather.



Also, you should go and check Luka's Instagram account, as well as the post on his blog about our shoot!


jacket // ovs
shirt // mango
skirt // reserved
shoes // vans
sunglasses // reserved

photos by: luka l.

Thank you for reading!

love always,
paula avalon xx
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My very dear friend Adela and I have been friends for about 2 years now, and it all started over Instagram. I basically liked every single picture she ever posted and in the evening she slid into my DMs and asked me whether I was interested in a photoshoot. Like hell yes I was. And luckily, it didn't stop there. We've not only had a ton of shoots since but we've become very close friends, so yeah, thank you Instagram!

I am grateful that such a lovely person loves working with me, we are always trying to find new interesting ideas and places for our adventures, and so far we've had some really good ones. My definite favourite is our Fairy shoot in the woods of Maksimir, which is also one of our first shoots (I actually bought a dress just for that!), but I also adore the one where we explored an abandoned building last summer. She is an amazing photographer and I love everything she posts, I don't think I would be lying if I said I was her biggest fan.

And she keeps blessing me with her works and ideas for our shoots even now. The last shoot we had was actually a bit random, we met up and didn't really know where we were going, but we still went and managed to find some pretty cool spots. And thus, we can show you these (at least for me) really cool pictures here. Enjoy!
















hoodie // bershka
jeans // h&m
shoes // vans

photos by: adela m. (instagram, photography page)

Thank you for reading!

love always,
paula avalon xo


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Even though I love snow and staying warm while curled up in a blanket, this cold I've had for the last 3 weeks and 5 layers of clothing that I'm wearing are making my soul ache for spring and flowers and warm weather. And to add to all of that, I have way more things to do for Uni than I thought I did.. But oh well, I'm still the type of person who goes out to have a cup of tea with a friend rather than staying at home and doing something productive haha.


This look is a bit different than any of my other looks, probably because the only black thing that I have on are my Doc Martens, but honestly, I felt like I was cuddled up in a blanket. This woollen oversized sweater is from H&M and it is one of my go to items during this cold weather. One of my recent purchases and something that makes me wish spring came sooner are these cute pink oversized overalls from Pull&Bear. They are such a good accent piece and can make literally any outfit 10 times cuter than it already was.



For the accessories, I did not put too much of anything in order to keep this look simple. I am wearing my Ray Ban glasses (yes, I am blind) and just a couple of cute rings that I got at Primark.







sweater // h&m
overalls // pull&bear
shoes // doc martens
rings // primark
glasses // ray ban


photos by: irma v.

thank you for reading!

love always,
paula avalon xx
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If you're wondering what I'm actually doing with my life, well, right now I caught myself staring out of my window looking at the snow for 10 minutes straight with a cup of tea in my hands and sad indie music in the background, not even realising how much time had passed. All of a sudden, after seeing how heavily it is snowing, I am kinda glad I have no plans for this weekend, bless.


Winter is officially here, and after years of thinking about it, I finally managed to ask my grandma about her fur coat. Without much hesitation she gave it to me to try it out and I kinda fell in love with it. And now, it is mine. And yes, it is real fur, and yes, it is the warmest and cosiest thing I have ever worn. 


 As it is quite eye catching, especially because of its size, I decided the rest of the outfit should be neutral. Thus, I am wearing a simple white crop top which I matched with high waisted black leather jeans, both from Primark.




 For the small details, I am wearing a set of Creative Mess necklaces (with which I had a collaboration and shoot for a campaign), one is a sheer black choker and the other is a simple golden necklace with a circle. They are a small brand held by a student, they offer a great amount of different styles, both long necklaces, chokers and earrings, and their pricing is so affordable! Definitely check them out if you're interested!


These simple but cute sunglasses are from zeroUV, I got them a year ago and I still adore them. If you notice anything a bit different from my usual style, it is probably the black leather bag that I have, I got it recently at Mohito,  and I love it because it so simple and you can wear it both in your hands or on your shoulder, plus, so many things fit into it! And, it's black. As usual, I am wearing my ankle high black leather boots from H&M, which are so perfect for this changing weather.



shirt & jeans // primark
fur coat // vintage, custom made
necklaces // creative mess
sunglasses // zeroUV
bag // mohito
shoes // h&m

photos by: irma v. (instagram, facebook page)

thank you for reading!

love always,
paula avalon xx

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a twenty year old fashion design student and blogger named paula from the lovely city of zagreb


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